Each year, over fifty thousand fitness enthusiasts tackle the intense obstacle courses of Raw Challenge. We captured this spirit in a vibrant cel-animated ident, bringing their iconic wolf emblem to life.
With bold colours, fluid motion, and hand-drawn precision, the wolf embodies agility, power, and determination—everything Raw Challenge represents. This dynamic animation reflects the energy and grit of their courses, celebrating the brand’s fearless and adventurous character.
Credits+
Luke Heise (Creative Director)
Moises Arancibia (Director)
Ricardo Gonzalez (Executive Producer)
Eric Guerrero (Animator)
Patricio Molina (Animator)