NRL CRL – Connection / 2d Animation

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Date Sep 2023

Client NRL

Director Luke Heise

Agency SUPERSOLID

Our second animated video for NRL Club Rugby League showcases the power of rugby league through the lens of connection, highlighting how the sport creates a community where everyone feels welcome and supported.

Produced as a 2D animation using a combination of digital and traditional cel-animation techniques, this piece was selected as a finalist at the 2023 Australian Effects & Animation Festival.

This advertising project, created in collaboration with NRL, promotes rugby league as a sport that teaches kids valuable life skills. We’re proud to contribute to this series and hope it inspires more kids to get involved in the game and experience everything rugby league has to offer.

Credits+

Agency: Supersolid
Creative Director: Luke Heise
Animation: Smog
Sound Design: King Sound Studios

Tags
Featured 2d Animation Advertising

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