Motionlab created an animated video series called “The Power of Club Rugby League,” showcasing five life lessons kids can learn on the rugby field: Confidence, Connection, Character, Competence, and Contribution.
The first video, “Confidence,” focuses on mastering rugby league skills and believing in yourself. Produced as a 2D animation using a blend of digital and traditional cel-animation techniques, it was honoured as a finalist at the 2023 Australian Effects & Animation Festival.
This advertising series highlights rugby league as a sport that teaches kids valuable life skills. We’re thrilled to be part of this project and hope the animation series inspires more kids to get involved in the game and discover its many benefits.
Agency: Supersolid
Creative Director: Luke Heise
Animation: Smog
Sound Design: King Sound Studios