Motionlab collaborated with Dentsu Creative in Sydney to craft an energetic 2D animation for nib’s “Health First” campaign. The challenge was to make health insurance approachable while effectively communicating key details.
With a bright, modern style and bold colours, we created a playful advertising piece featuring a dog and its owner in a tug-of-war, symbolising life’s balance. This relatable narrative simplified the message, making health insurance feel rewarding and accessible.
The animation successfully helped nib connect with their audience, delivering a clear and engaging message that turned a complex topic into an enjoyable experience.
Credits+
Lilian Darmono (Illustration)