Motionlab collaborated with Dentsu Creative to craft an energetic animation for nib’s “Health First” campaign. The challenge was to make health insurance approachable while communicating key details in an engaging way.
Using a bright, modern style with bold colours, we crafted a playful story of a dog and its owner in a tug-of-war, symbolising life’s balance. This relatable narrative simplified the message, making health insurance feel rewarding and accessible.
This animation helped nib reach their audience with a clear, engaging message that turned a complex topic into an enjoyable experience.
Credits+
Lilian Darmono (Illustration)