Motionlab partnered with Dentsu Creative in Sydney to craft a vibrant and engaging animation for nib’s GreenPass, an innovative, insurance-free way to better health. Through whimsical characters, bold typography, and dynamic visuals, we highlighted GreenPass’s key benefits with clarity and a playful tone.
The 30-second hero 2D animation, along with 15-second and 6-second cutdowns, delivered nib’s health-first messaging in a fresh, approachable way. The final advertising campaign exceeded expectations, bringing GreenPass to life and resonating with audiences as an accessible and forward-thinking solution.
Credits+
Lilian Darmono (Illustration)