Georgie / Motion Graphics

Concept Art

Concept 1a

Georgie

Concept 1b

Georgie

Concept 2

Georgie

Date May 2018

Client Georgie

Director Luke Heise

Georgie needed an engaging way to promote their car-buying service and simplify a stressful process for customers. The challenge was to create a motion graphics advertising campaign that captured their unique value while meeting evolving client expectations.

Our solution was a 45-second 2d animation with a clean, modern style featuring Sarah, a relatable character navigating the car-buying journey. Through clever storytelling and vibrant visuals, we showcased Georgie’s key offerings: expert car reviews, test drives at home, and fleet buying power. The minimalist yet dynamic animation brought clarity to the message while keeping the audience engaged.

The result? A memorable campaign that highlighted Georgie’s brand promise of saving time, money, and hassle—leaving viewers with “The New, New Car Feeling.

Tags
2d Animation Motion Graphics Explainer Videos Advertising

Concept Art

Concept 1

Georgie

Concept 2

Georgie

Concept 3

Georgie

Similar Projects

ESC – The Grand Chase

- 2d Animation -

HotelClub Future State

- Motion Graphics -

Ride With Respect – PMD Safety

- 2d Animation -

nib GreenPass

- 2d Animation -

Captain Australia – Teaser Trailer

- 2d Animation -

JSHealth Protein Bars

- 3d Animation -