Protect Plus / 2d Animation

Concept Artwork

Concept 1

Protect Plus

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Protect Plus

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Protect Plus

Date Oct 2015

Director Luke Heise

Agency Digilante

We partnered with Digilante, based in Sydney, to create an animated campaign for Protect Plus car insurance. Designed as a vibrant animation and motion graphics piece, the video demonstrates the benefits of comprehensive coverage with a touch of humour and relatability.

Following the journey of a family and their loyal dog, the 2D animation uses dynamic visuals and playful transitions to showcase the unique features of Protect Plus, such as Accident Management, Roadside Assist, and LogBook Me technology. By simplifying complex insurance offerings, the video highlights how Protect Plus goes beyond basic coverage to provide peace of mind for modern families.

This collaboration effectively brought Protect Plus to life, blending a clean, friendly aesthetic with engaging storytelling to deliver a standout advertising campaign that resonates with audiences and reinforces the value of innovative car insurance solutions.

Tags
Featured 2d Animation Advertising

Concept Artwork

Concept 1

Protect Plus

Concept 2

Protect Plus

Concept 3

Protect Plus

Concept 4

Protect Plus

Concept 5

Protect Plus

Concept 6

Protect Plus

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