Motionlab: Explainer Videos Australia
We’re an explainer video company that creates award-winning explainer videos for Australian brands.
Using engaging storytelling and captivating visuals, our explainer video production has helped businesses of all sizes in Australia grow their brand and achieve their communication goals.
We’ll bring your vision to life, no matter your budget or deadline, and you’ll be thrilled with the results.
Featured Explainer Videos
Explainer Videos Australia
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Motion Graphic Explainers
Motion graphic explainers are a type of explainer video that uses graphics and text to explain a product, service, concept, or idea in a simple and concise way. They are a good choice for businesses on a budget and for businesses that want to create a straightforward and informative video. Motion graphic explainers can be particularly effective for explaining complex concepts in a visually appealing way.
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Character Explainer Videos
This style of explainer video uses animated characters to tell your story in a more engaging and memorable way compared to motion graphic explainers. Character-driven explainers are a good choice for businesses that want to connect with their audience on a more emotional level, such as by telling the story of how their product was created or how it can help people solve their problems.
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Hybrid Explainer Videos
This style combines elements of motion graphic and character explainers together. It works so well because most scripts will have parts that work well with graphics and other parts that benefit from having characters. An additional benefit of hybrid explainers is that they are generally more engaging, as two styles working together in unison can be more interesting than just a single style.
What Our Clients Say
"This project has been a great collaboration of creative skill sets and we were thrilled to work with the team at Motionlab. The reaction to this piece has been outstanding. We couldn’t have asked for a better, or more timely outcome.”
Eric O’Brien
Creative Director, Digilante
“Motionlab were great to work with. Nothing was ever too hard and even the most ridiculous deadlines were dealt with calmly and always met. Luke always had a solution and came up with great ideas to enhance the project.”
Laila Takesh
Producer, Lavender
“Luke and the team at Motionlab were brilliant to collaborate with on this very special animated film for Kids’ HelpLine. Their attention to detail, flexibility and creative instincts helped deliver a stunning end product.”
Mick Elliott
Producer, Nickelodeon
"For me, Motionlab has demonstrated experience in delivering quality animation and VFX work in a variety of styles and formats for multiple media. When considering any kind of media in this field, Motionlab are at the top of the list of partners I want to work with.”
Anton Blajer
Creative Director, OMG Creative
“Luke & the team at Motionlab are phenomenal. They deliver exceptional work, to budget & on time. They are very collaborative throughout the storyboarding process, which always leads to highly engaging creative. We will continue to work with them.”
Chris Parker
Managing Director, Awaken
“Working with Motionlab this animation was an absolute pleasure! They were fun to work with, super professional and really understood us. The quality was nothing short of amazing! I couldn’t recommend them highly enough!”
Dirk Gollnow
Creative Director, HotelClub
"We absolutely loved working with Luke and the team at Motionlab. The quality of work was outstanding and they really took the time to understood exactly what we were trying to achieve. We couldn’t be happier with the results and look forward to working with them again."
Dominic de Beaujeu
Creative Director, Coca-Cola Amatil
“Luke and the team at Motionlab are absolute experts in their field. Their creative animations are of the highest standard, they can work to a budget and are well organised, quick and efficient. I throughly recommend them.”
Geff Harper
Creative Director, Engaging Communications
“Thanks Luke - you've done a great job! The animations look amazing.”
Rebecca Chalmers
Producer, The Hallway
We worked with Motionlab to create an animated video on cyber security inspired by Star Wars, and were really happy with the result! The team was easy to work with, responsive, and extremely talented. There is no doubt we will work with them again!’
Sharlie Raymond
Marketing Manager, Outcomex
Frequently Asked Questions
Explainer videos are short, animated videos that explain a product, service, or concept in a clear and concise way. They are a great way to engage your audience and communicate your message in a way that is both informative and entertaining. They offer the following benefits for Australian companies:
- Increase brand awareness: Explainer videos can help to increase brand awareness by showcasing your company’s products and services in a visually appealing and engaging way.
- Generate leads: Explainer videos can be used to generate leads by providing potential customers with all of the information they need to make a purchase decision.
- Increase sales: Explainer videos can help to increase sales by persuading potential customers to buy your product or service.
- Improve customer service: Explainer videos can be used to improve customer service by providing customers with easy-to-follow instructions on how to use your products or services.
- Educate customers: Explainer videos can be used to educate customers about your products or services, their features and benefits, and how to use them.
If you are considering creating an explainer video for your Australian business, contact us today! Explainer videos are a powerful marketing tool that can help you to achieve your business goals.
The cost of explainer videos in Australia can vary depending on a number of factors, including the length of the video, the complexity of the topic, and the production process used. However, in general, you can expect to pay between $5,000 and $45,000 depending on the following factors:
- Length: The longer the video, the more expensive it will be to produce.
- Complexity: The more complex the topic, the more expensive it will be to create a video that explains it clearly and concisely.
- Style: Certain styles like character animation or 3d animation are more expensive than simpler 2d motion graphic animation.
Having said that, most videos would fall into the $10k to $25k range which is generally the sweet spot and point of diminishing returns for most businesses.
If you are on a tight budget, there are a few things you can do to reduce the cost of your explainer video. For example, you can choose a simpler style of animation or opt for a shorter video. You can also provide the production team with all of the necessary materials, such as scripts, storyboards, and voiceover recordings, as soon as possible.
If you are ready to create an explainer video for your Australian business, contact us today. We offer a variety of explainer video production packages to suit different budgets and needs.
Our production process for making animated explainer videos is typically as follows:
- Discovery: We’ll start by getting to know your business and your target audience. They will also discuss your goals for the video and what you hope to achieve.
- Scriptwriting: We then work with you to write a script for the video. This will involve developing a clear and concise message that communicates the key benefits of your product or service.
- Storyboard & Style Development: Once the script is complete, We’ll create a storyboard and style for the video. This should give you an idea of how the video will look and feel.
- Animation: Once the storyboard is approved, we’ll begin animating the video. This process can take several weeks, depending on the complexity of the animation.
- Voiceover recording: Once the animation is complete, a voice over is recorded. We can help you select a voice actor who is the right fit for your brand and audience.
- Sound design and music: The final step before delivery is adding sound effects and music to the video to create the final audio mix.
- Delivery: Once the video is complete, we will deliver it to you in the format of your choice.
We’ll work closely with you throughout the entire process and provide regular updates along the way. You’ll have the opportunity to give feedback and direction at each milestone to help steer the project in the right direction.
Our goal is to make the process of creating an explainer video easy and enjoyable. We’re a team of experienced explainer video professionals who are committed to helping our clients achieve their marketing goals.
If you have a project in mind and would like to chat in more detail about how our production process works, contact us via our contact page and we’d love to hear from you.
The time it takes to make an explainer video can vary depending on a number of factors, including the length of the video, the style of animation, and complexity of the topic. However, in general, it takes between 4 and 8 weeks to produce an explainer video depending on video length, complexity and style.
If you are on a tight deadline, there are a few things you can do to expedite the production process. For example, you can choose a simpler style of animation or use a pre-made template. You can also provide the production team with all of the necessary materials, such as scripts, storyboards, and voiceover recordings, as soon as possible.
To find out how long your explainer video might take, contact us today and we can discuss your expected timings.
We believe we’re the best Australian explainer video production company for you. Here are some reasons why:
- Experience: We’ve been in business for over 13 years and have produced explainer videos for a wide range of Australian brands and agencies. We have a deep understanding of the Australian market and what it takes to create explainer videos that resonate with Australian audiences.
- Quality: We’re committed to producing high-quality explainer videos. We use the latest technology and software to create videos that are visually appealing and engaging. We also have a team of experienced animators, designers, and writers who are passionate about creating videos that help businesses succeed.
- Engagement: Our explainer videos are designed to engage viewers and communicate complex concepts in a clear and concise way. We use a variety of storytelling techniques and visuals to keep viewers interested and engaged from start to finish.
- Effectiveness: Our explainer videos are effective at helping businesses achieve their marketing goals. We’ve helped businesses to generate leads, increase sales, and build brand awareness.
- Competitive pricing: Our explainer video production packages are competitively priced. We offer a variety of packages to suit different budgets and needs.
- Excellent customer service: We’re committed to providing excellent customer service. We work closely with our clients to understand their needs and develop videos that meet their specific goals. We also provide regular updates on the progress of our projects and keep our clients involved in the decision-making process.
Overall, we believe we’re a great choice for businesses in Australia that are looking for a high-quality, engaging, and effective explainer video. We have the experience, skills, and resources to help you create a video that will achieve your marketing goals.
Contact us today to learn more about our explainer video production services and how we can help you achieve your marketing goals.
Yes, we are a trusted explainer video production company in Australia. We have been in business for over 13 years and have worked with a wide range of Australian brands, including Atlassian, NBN, RedBalloon, and Kids Helpline. We have a reputation for producing high-quality, engaging, and effective explainer videos.
We are committed to working closely with our clients to understand their needs and develop videos that meet their specific goals. We have a team of experienced and talented animators, designers, and writers who are passionate about creating videos that help businesses succeed.
We are also committed to transparency and accountability. We provide our clients with regular updates on the progress of their projects and keep them involved in the decision-making process. We are also committed to delivering our projects on time and within budget.
Overall, we are a trusted explainer video production company in Australia. We have a proven track record of success and are committed to delivering high-quality, engaging, and effective videos that help our clients achieve their marketing goals.
Sound good? Contact us Today and find out how we can help you.
Get an Australian Explainer Video Today!
We’re a leading explainer video company in Australia. We can help you create a high-quality explainer video that will help you achieve your business goals.
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