Welcome to Motionlab, where explainer videos come to life
We’re an explainer video company that creates award-winning explainer videos for Australian brands.
Using engaging storytelling and captivating visuals, our explainer video production has helped businesses of all sizes in Australia grow their brand and achieve their communication goals.
We’ll bring your vision to life, no matter your budget or deadline, and you’ll be thrilled with the results.
Featured Explainer Videos
Explainer Videos Australia
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Motion Graphic Explainers
Motion graphic explainers are a type of explainer video that uses graphics and text to explain a product, service, concept, or idea in a simple and concise way. They are a good choice for businesses on a budget and for businesses that want to create a straightforward and informative video. Motion graphic explainers can be particularly effective for explaining complex concepts in a visually appealing way.
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Character Explainer Videos
This style of explainer video uses animated characters to tell your story in a more engaging and memorable way compared to motion graphic explainers. Character-driven explainers are a good choice for businesses that want to connect with their audience on a more emotional level, such as by telling the story of how their product was created or how it can help people solve their problems.
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Hybrid Explainer Videos
This style combines elements of motion graphic and character explainers together. It works so well because most scripts will have parts that work well with graphics and other parts that benefit from having characters. An additional benefit of hybrid explainers is that they are generally more engaging, as two styles working together in unison can be more interesting than just a single style.
What Our Clients Say
"This project has been a great collaboration of creative skill sets and we were thrilled to work with the team at Motionlab. The reaction to this piece has been outstanding. We couldn’t have asked for a better, or more timely outcome.”
Eric O’Brien
Creative Director, Digilante
“Motionlab were great to work with. Nothing was ever too hard and even the most ridiculous deadlines were dealt with calmly and always met. Luke always had a solution and came up with great ideas to enhance the project.”
Laila Takesh
Producer, Lavender
“Luke and the team at Motionlab were brilliant to collaborate with on this very special animated film for Kids’ HelpLine. Their attention to detail, flexibility and creative instincts helped deliver a stunning end product.”
Mick Elliott
Producer, Nickelodeon
"For me, Motionlab has demonstrated experience in delivering quality animation and VFX work in a variety of styles and formats for multiple media. When considering any kind of media in this field, Motionlab are at the top of the list of partners I want to work with.”
Anton Blajer
Creative Director, OMG Creative
“Luke & the team at Motionlab are phenomenal. They deliver exceptional work, to budget & on time. They are very collaborative throughout the storyboarding process, which always leads to highly engaging creative. We will continue to work with them.”
Chris Parker
Managing Director, Awaken
“Working with Motionlab this animation was an absolute pleasure! They were fun to work with, super professional and really understood us. The quality was nothing short of amazing! I couldn’t recommend them highly enough!”
Dirk Gollnow
Creative Director, HotelClub
"We absolutely loved working with Luke and the team at Motionlab. The quality of work was outstanding and they really took the time to understood exactly what we were trying to achieve. We couldn’t be happier with the results and look forward to working with them again."
Dominic de Beaujeu
Creative Director, Coca-Cola Amatil
“Luke and the team at Motionlab are absolute experts in their field. Their creative animations are of the highest standard, they can work to a budget and are well organised, quick and efficient. I throughly recommend them.”
Geff Harper
Creative Director, Engaging Communications
“Thanks Luke - you've done a great job! The animations look amazing.”
Rebecca Chalmers
Producer, The Hallway
We worked with Motionlab to create an animated video on cyber security inspired by Star Wars, and were really happy with the result! The team was easy to work with, responsive, and extremely talented. There is no doubt we will work with them again!’
Sharlie Raymond
Marketing Manager, Outcomex
Frequently Asked Questions
Explainer videos are short, captivating videos that simplify complex ideas, products, or services into clear and engaging content. Using a mix of visuals, text, and voiceovers, they help your audience quickly understand your message and take action.
For Australian businesses, explainer videos are perfect for:
- Simplifying complex products or services: Break down complicated concepts with ease.
- Boosting engagement: Enhance your website and social media presence with dynamic content.
- Improving training materials: Create memorable resources for staff or customers.
- Driving conversions: Address customer pain points and showcase solutions effectively.
Whatever your industry, explainer videos captivate audiences and deliver results.
With over 14 years of experience, Motionlab is a leader in creating impactful explainer videos that drive results. Trusted by iconic Australian brands like Atlassian, eBay, and the NSW Government, we combine creativity and expertise to bring your ideas to life.
Why businesses choose Motionlab:
- Bespoke solutions: Every video is tailored to your brand and goals.
- Collaborative approach: We keep you involved at every stage, ensuring your vision is realised.
- Proven expertise: We deliver content that informs, inspires, and converts.
Ready to elevate your business with an explainer video? Contact us today!
We specialise in three distinct styles of explainer videos, each tailored to meet your unique needs:
- Motion Graphic Explainers
Motion graphic explainers use graphics and text to simplify complex concepts, products, or services into clear and concise visuals. They are ideal for businesses on a budget or those seeking a straightforward, informative video. This style excels at visually presenting intricate ideas in an engaging and accessible way. - Character Explainer Videos
Character explainer videos leverage animated characters to create more engaging and memorable storytelling. Perfect for businesses looking to emotionally connect with their audience, this style works well for narrating personal stories, showcasing a product’s journey, or demonstrating how it solves real-world problems. - Hybrid Explainer Videos
Hybrid explainer videos combine the best of motion graphics and character animation. By blending these styles, they offer flexibility to match your script’s needs—using graphics for clarity and characters for emotional resonance. The result is a dynamic and engaging video that keeps viewers interested by seamlessly integrating both approaches.
Each video is crafted to resonate with your audience and deliver meaningful results.
Timelines depend on the complexity of your project:
- Simple videos: 4–5 weeks.
- Standard projects: 6–8 weeks.
- Complex or custom videos: 10 weeks or more.
Our efficient production process ensures timely delivery without compromising quality. Clear communication and prompt feedback from clients help streamline the timeline.
Costs depend on length, style, and complexity:
- Basic explainer videos: Start at $7,000+GST.
- Standard projects: $10,000–$25,000+GST.
- High-end videos: $50,000+GST or more.
At Motionlab, we focus on delivering exceptional value, tailoring pricing to fit your budget and ensuring a strong ROI.
Explainer videos are highly versatile and benefit a wide range of industries:
- Technology: Simplify complex products and solutions for customers.
- Healthcare: Explain medical services, procedures, or innovations.
- Education: Create engaging e-learning or training materials.
- Finance: Clarify intricate services like loans, insurance, or investments.
Our team crafts industry-specific explainer videos that speak directly to your audience’s needs and drive results.
Explainer videos are an essential tool in today’s digital-first world. They help businesses:
- Increase conversions: Clearly communicate your value proposition and drive action.
- Improve SEO: Keep visitors engaged on your website for longer, boosting rankings.
- Boost social media reach: Create shareable content that resonates with your audience.
Whether for marketing, training, or communication, explainer videos are proven to enhance your strategy.
Getting started is simple! Reach out via our contact page or give us a call. Here’s what to expect:
- Step 1: A consultation to understand your goals, audience, and vision.
- Step 2: A customised proposal with clear pricing and timelines.
- Step 3: A collaborative production process, from concept to final delivery.
Let’s create an impactful explainer video that takes your business to the next level—contact us today!
Get an Explainer Video Today!
We’re a leading explainer video company in Australia. We can help you create a high-quality explainer video that will help you achieve your business goals.
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