Welcome to Motionlab, Melbourne’s Leading Animation Studio
Welcome to Motionlab Animation Studio in Melbourne, Australia. We create award-winning 2D and 3D animated videos, television commercials, motion graphics and explainer videos for companies around Australia.
Our animators love helping Australian brands and agencies connect with their audiences through high quality animation. No matter your project’s scope or deadline, we collaborate closely with you to deliver a solution that’s perfect for you!
Ready to see your ideas come to life? Let’s chat and create something amazing together.
Featured Work
What We Do
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2d Animation
2D animation is a popular choice in marketing for its cost-effectiveness and stylish appeal, offering brands a unique way to stand out. It’s versatile and impactful, ideal for explaining products, sharing brand stories, and enhancing customer engagement. Using flat images to create motion, 2D animation is used widely in explainer videos for marketing, advertising, and educational purposes.
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3d Animation
When premium realism matters, 3D animation is your best friend. Yes, it’s a step up in cost from 2D, but the investment pays off for projects demanding unmatched fidelity. Don’t settle for flat visuals when you can showcase your brand in breathtaking detail. 3D animation pushes the boundaries of storytelling, creating a connection that transcends reality.
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Motion Graphics
Motion Graphics combines the principles of graphic design with 2D and 3D animation techniques to convey information, and tell stories through movement. While traditional animation focuses on characters and environments, motion graphics takes a more abstract approach, using graphics and typography as the primary storytelling tools.
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Explainer Videos
Confused by your product? Let an explainer video do the explaining! Explainer videos are short and engaging videos that break down complex ideas into easy-to-understand pieces. They focus on the “why” behind your product or service, not a hard sell. This informative approach builds trust and leaves viewers wanting to learn more – the perfect springboard for a future purchase!
What Our Melbourne Clients Say
"For me, Motionlab Animation Studio has demonstrated experience in delivering quality animation and VFX work in a variety of styles and formats for multiple media. When considering any kind of media in this field, Motionlab are at the top of the list of partners I want to work with.”
Anton Blajer
Creative Director, OMG Creative Melbourne
We found Motionlab online and they were exactly what we were looking for to engage our customers. We had an idea in our heads of what we wanted and Motionlab were able to realise that idea and give us a great video!
Francesca Sonand
Brand Manager, BioRevive Melbourne
Working with Motionlab was seamless, easy and hassle-free. They understood what we wanted to achieve in all our digital adverts and we're very happy with the results.
Deb Clemens
Marketing Manager, ENT Technologies Melbourne
We had the pleasure of working with the team at Motionlab in creating our 3D product animations. Their quality of work is first class and all animations were well received from all the stakeholders of the business. Highly recommend the team at Motionlab.
Paolo Valle
Marketing Specialist, Reflex Melbourne
Frequently Asked Questions
Animation is a dynamic way to connect with Melbourne’s diverse and culturally rich audience. Whether you’re simplifying complex ideas or telling your brand’s story, animation helps you stand out in Melbourne’s vibrant, competitive market. For example, our work with the VIC Government showcases how animation can effectively engage local audiences with tailored messaging.
Most projects take 6–8 weeks, depending on complexity. Simpler animations can be completed in as little as 4 weeks, while more intricate projects may require extra time. We understand the importance of deadlines, as seen in our collaboration with REST Super, where timely delivery was crucial to their campaign.
Melbourne businesses trust Motionlab for our innovative approach and unwavering commitment to quality. Our animations reflect the creativity and energy that define Melbourne. With over 14 years of experience, including collaborations with clients like American Express, Qantas Credit Union, and REST Super, we know how to craft content that resonates with local audiences.
We offer a wide range of animation styles tailored to Melbourne brands:
- 2D Animation: A cost-effective and versatile choice for clear messaging.
- 3D Animation: Ideal for detailed visualisations and immersive storytelling.
- Character Animation: Adds emotion and personality to your narrative.
- Motion Graphics: A premium, design-focused style that combines typography and dynamic graphics for sophisticated storytelling.
- Explainer Videos: Perfect for breaking down complex ideas into easy-to-understand visuals.
- Cel Animation: A timeless, handcrafted technique for a unique aesthetic.
Motionlab has worked with a variety of industries in Melbourne, including healthcare, finance, technology, government, and education. Whether it’s simplifying financial concepts for Qantas Credit Union or delivering impactful government messaging, we tailor our animations to meet the unique needs of each sector.
Our pricing reflects the complexity and scope of each project. Simple animations start at $7,000+GST, while more detailed, high-impact projects typically fall within the $20,000–$25,000+GST range. We aim to provide flexible, cost-effective solutions that deliver exceptional value, ensuring you get the most out of your investment.
Yes, we specialise in supporting ongoing content needs for Melbourne businesses. Whether you require monthly animations for social media, updates for a campaign, or consistent branding across multiple projects, our team is here to help. Clients trust us to deliver engaging content that keeps their audiences connected over time.
Getting started is simple. Reach out to us through our website or give us a call to share your ideas or project requirements. We’ll guide you through our collaborative process, from initial concept development to final delivery, ensuring your animation achieves its goals and exceeds expectations. Contact us Today!
Let's Bring Your Vision to Life
Our team is here to transform your ideas into captivating animations. With flexible packages to suit any budget or deadline, let’s create something extraordinary together.
Get in Touch