Welcome to Motionlab, Australia’s Leading 2D Animation Studio
Motionlab is a multi-award-winning 2D animation studio based in Sydney, Australia.
Since 2010, we’ve collaborated with leading brands and agencies to deliver high-quality videos tailored to every need. Our passion lies in bringing stories to life with creativity and uncompromising quality.
Whatever your budget or deadline, we’ll work closely with you to bring your vision to life.
Featured Animations
2D Animation Capabilities
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Character Animation
Bring a little character and personality to your next animation by choosing Character Animation for your next animated video. If you have a story to tell, simply nothing beats Character Animation. It’s ability to breathe life, emotion and personality into stories is just unmatched by any other style of animation or even video production in general.
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Motion Graphics
Motion Graphics combines the principles of graphic design with 2D and 3D animation techniques to convey information, and tell stories through movement. While traditional animation focuses on characters and environments, motion graphics takes a more abstract approach, using graphics and typography as the primary storytelling tools.
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Explainer Videos
Confused by your product? Let an explainer video do the explaining! Explainer videos are short and engaging videos that break down complex ideas into easy-to-understand pieces. They focus on the “why” behind your product or service, not a hard sell. This informative approach builds trust and leaves viewers wanting to learn more – the perfect springboard for a future purchase!
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2D Animated Ads
Capture your audience’s attention and drive conversions with animated advertisements. From 15-second social media clips to 30-second TVCs, our animated ads are designed to engage, entertain, and persuade your target audience. With a focus on creativity, storytelling, and visual impact, our animated ads will help you stand out in a crowded marketplace and drive real results.
What our clients say
"This project has been a great collaboration of creative skill sets and we were thrilled to work with the team at Motionlab Animation Studio. The reaction to this piece has been outstanding. We couldn’t have asked for a better, or more timely outcome.”
Eric O’Brien
Creative Director, Digilante Sydney
“Motionlab Animation Studio were great to work with. Nothing was ever too hard and even the most ridiculous deadlines were dealt with calmly and always met. Luke always had a solution and came up with great ideas to enhance the project.”
Laila Takesh
Producer, Lavender Sydney
“Luke and the team at Motionlab Animation Studios were brilliant to collaborate with on this very special animated film for Kids’ HelpLine. Their attention to detail, flexibility and creative instincts helped deliver a stunning end product.”
Mick Elliott
Producer, Nickelodeon Sydney
“Luke & the team at Motionlab Animation Studio are phenomenal. They deliver exceptional work, to budget & on time. They are very collaborative throughout the storyboarding process, which always leads to highly engaging creative. We will continue to work with them.”
Chris Parker
Managing Director, Awaken Sydney
Frequently Asked Questions
2D animation creates moving visuals in a flat, two-dimensional space. It’s a versatile, engaging, and cost-effective way to communicate ideas, tell stories, and captivate audiences.
For Australian businesses, 2D animation is ideal for:
- Explainer videos: Simplify complex ideas with clear, concise visuals.
- Brand awareness campaigns: Attract attention with vibrant, eye-catching designs.
- Social media content: Drive engagement with fun and shareable animations.
- Training videos: Effectively educate staff or customers with memorable visuals.
Whether you’re in Sydney, Melbourne, or Brisbane, 2D animation helps your brand stand out and connect with your audience.
Motionlab is a trusted name in 2D animation, blending creativity, technical expertise, and a client-first approach. With over 14 years of experience, we’ve delivered compelling animations for brands like Linkedin, Tropeaka, NBN Co, and RedBalloon, helping them achieve their goals through engaging storytelling.
Why Motionlab?
- Tailored solutions: Every animation is customised to your brand’s unique goals and identity.
- Transparent process: Open communication ensures a seamless and collaborative experience.
- Passionate team: We’re dedicated to bringing your vision to life with exceptional creativity.
Ready to elevate your brand? Contact us today!
We offer a wide range of 2D animation styles tailored to your needs:
- Explainer Videos: Break down complex topics into simple, engaging visuals.
- Character Animation: Infuse personality and emotion into your stories.
- Motion Graphics: A polished, design-forward approach that’s ideal for data-driven storytelling and brand videos.
- Infographic Explainers: A streamlined, cost-effective way to visualise data and processes.
- Advertising Videos: Capture attention and drive conversions with impactful messaging.
- Cel Animation: A handcrafted, artistic technique for timeless, unique visuals.
Whatever your project, our team creates animations that resonate with your audience and deliver results.
The production timeline depends on the project’s complexity:
- Simple animations: 3–4 weeks.
- Standard projects: 5–8 weeks.
- Complex animations: 10 weeks or more.
We pride ourselves on delivering quality animations on time, and clear communication ensures a smooth process every step of the way.
Pricing depends on factors like length, style, and complexity:
- Basic animations: From $7,000+GST.
- Standard projects: $10,000–$25,000+GST.
- High-end animations: $50,000+GST and beyond.
At Motionlab, we tailor pricing to fit your budget while maintaining the highest quality, ensuring strong value and return on investment.
We’ve partnered with some of Australia’s most recognised brands:
- Corporate: LinkedIn, Coca-Cola.
- Government: NSW Government, Australian Department of Planning.
- Technology: Atlassian, eBay.
- Retail & Lifestyle: RedBalloon, Tropeaka.
Our diverse experience enables us to create animations that connect with audiences across industries.
2D animation delivers high-quality results without the higher costs or longer timelines of 3D animation. Its streamlined production process makes it quicker and more affordable while remaining versatile for various applications, such as explainer videos, social media content, and brand campaigns.
With scalable options to suit different budgets and its ability to capture attention through creative, engaging visuals, 2D animation provides exceptional value for businesses looking to maximise impact without exceeding their budget.
Getting started is easy! Reach out via our contact page or call us directly. Here’s how we’ll work together:
- Discover Your Vision: We’ll explore your goals, target audience, and brand identity to ensure the animation aligns with your needs.
- Tailored Proposal: Receive a customised quote and timeline with every step clearly outlined.
- Seamless Collaboration: From concept to delivery, we guide you through each stage, ensuring the final product exceeds your expectations.
Let’s create something extraordinary together—contact us today!
Ready to talk?
No matter your budget or deadline, we’re here to work closely with you to craft a solution as unique as your needs. Sound good? We’re ready when you are.
Let's Get Started