Welcome to Motion Lab, Australia’s Leading Animation Studio
Motion Lab is an Award-Winning Animation and Motion Design Studio based in Sydney, Australia.
Since 2010, we’ve partnered with leading brands and agencies to create award-winning animated videos that engage, inform and inspire audiences through creativity and uncompromising quality.
No matter your budget or deadline, we’re here to work closely with you to craft a solution as unique as your needs.
Animation Capabilities
- 2D Animation
2D animation is a popular choice in marketing for its cost-effectiveness and stylish appeal, offering brands a unique way to stand out. It’s versatile and impactful, ideal for explaining products, sharing brand stories, and enhancing customer engagement. Using flat images to create motion, 2D animation is used widely in explainer videos for marketing, advertising, and educational purposes.
- 3D Animation
When premium realism matters, 3D animation is your best friend. Yes, it’s a step up in cost from 2D, but the investment pays off for projects demanding unmatched fidelity. Don’t settle for flat visuals when you can showcase your brand in breathtaking detail. 3D animation pushes the boundaries of storytelling, creating a connection that transcends reality.
- Motion Graphics
Motion Graphics combines the principles of graphic design with 2D and 3D animation techniques to convey information, and tell stories through movement. While traditional animation focuses on characters and environments, motion graphics takes a more abstract approach, using graphics and typography as the primary storytelling tools.
- Explainer Videos
Confused by your product? Let an explainer video do the explaining! Explainer videos are short and engaging videos that break down complex ideas into easy-to-understand pieces. They focus on the “why” behind your product or service, not a hard sell. This informative approach builds trust and leaves viewers wanting to learn more – the perfect springboard for a future purchase!
- Character Animation
Bring a little character and personality to your next animation by choosing Character Animation for your next animated video. If you have a story to tell, simply nothing beats Character Animation. It’s ability to breathe life, emotion and personality into stories is just unmatched by any other style of animation or even video production in general.
- Animated Ads
Capture your audience’s attention and drive conversions with animated advertisements. From 15-second social media clips to 30-second TVCs, our animated ads are designed to engage, entertain, and persuade your target audience. With a focus on creativity, storytelling, and visual impact, our animated ads will help you stand out in a crowded marketplace and drive real results.
What our clients say
"This project has been a great collaboration of creative skill sets and we were thrilled to work with the team at Motionlab Animation Studio. The reaction to this piece has been outstanding. We couldn’t have asked for a better, or more timely outcome.” Eric O’Brien Creative Director, Digilante Sydney 
“Motionlab Animation Studio were great to work with. Nothing was ever too hard and even the most ridiculous deadlines were dealt with calmly and always met. Luke always had a solution and came up with great ideas to enhance the project.” Laila Takesh Producer, Lavender Sydney 
“Luke and the team at Motionlab Animation Studios were brilliant to collaborate with on this very special animated film for Kids’ HelpLine. Their attention to detail, flexibility and creative instincts helped deliver a stunning end product.” Mick Elliott Producer, Nickelodeon Sydney 
“Luke & the team at Motionlab Animation Studio are phenomenal. They deliver exceptional work, to budget & on time. They are very collaborative throughout the storyboarding process, which always leads to highly engaging creative. We will continue to work with them.” Chris Parker Managing Director, Awaken Sydney Frequently Asked Questions
The cost of animation can vary depending on the complexity and scope of your project. For a minute of 2D or 3D animation production, expect to pay upwards of $7,000+GST for a relatively simple project. However, if your vision demands intricate character animations and breathtaking detail, the cost can soar to $50,000+GST or more.
Our experience has shown that the sweet spot for most clients lies within the $20-25,000+GST range. This price point strikes a harmonious balance between affordability and exceptional quality, ensuring that your animated video captivates your audience without straining your budget.
Budgetary constraints shouldn’t hinder your creative aspirations. We’re committed to working closely with you to craft a video that aligns with your financial limitations and project goals. We can tailor the video’s length or employ simpler animation styles to achieve cost-effectiveness without compromising the essence of your message.
At Motionlab, our animation studio understands that creating an animated video for the first time can be daunting. That’s why we’ve developed a tried-and-tested process that’s risk-free, collaborative, and easy-going. Here’s an overview:
- Discovery: We get to know you and your project goals.
- Script Writing: Our writer creates a script that meets your needs.
- Voice Over Recording: Choose a voiceover artist and direct the recording session.
- Storyboard and Style Development: We create a rough storyboard and style options.
- Artwork: We develop finished artwork from the approved storyboard and style.
- Animation: We bring the artwork to life with movement and detail.
- Music and Sound Design: We add music and sound effects to enhance the animation.
- Sign-Off: We deliver your final video and offer support for hosting and marketing.
Absolutely! We encourage your input and feedback at every stage of the animation production. Our team won’t move on to the next milestone until you’re completely satisfied with the work.
We believe that collaboration and open communication are key to delivering a final product that exceeds your expectations. We’ll share our work with you at regular intervals, and you’ll have the opportunity to review, provide feedback, and suggest changes. This ensures that the final product aligns with your vision and meets your goals.
Most of the animations our studio produce take roughly 6-8 weeks all up from start to finish. This allows a comfortable amount of time for client feedback as well as time for us to make any required changes. Having said that, simple and straight forward projects can be executed by our studio in as little as 3-4 weeks and more complicated or longer productions can take months to produce.
If you have an important deadline that needs to be hit, tell us and we’ll let you know if it’s possible or not. In some instances, we can just ramp up our production team size to get more done in less time.
We’re proud to create animations with a diverse range of clients from various industries and locations. Our animation studio works mostly with Sydney brands but we also work with clients all over Australia and around the world. We’ve worked with clients from various sectors, including healthcare, finance, technology, education, and more. We encourage you to take a look at some of our featured projects.
Whether you’re a small startup or a large corporation, we’re committed to delivering high-quality animation services that meet your unique needs and goals. Our team takes the time to understand your specific challenges and objectives, ensuring that our animation solutions align with your vision and strategy.
Our animation studio creates all sorts of animated videos for Australian brands and agencies, from 2D and 3D animation to motion graphics, explainer videos, advertising videos, and social media videos. Our style is always unique and custom-made to your brand identity, video goals, and style preferences.
Need a video to explain a complex product or service? We can do that. Want to boost sales with a catchy ad? We can help with that too. We’re confident we can create the perfect animated video for your needs.
So no matter what your needs are, we’re confident that we can create an animated video that you’ll be happy with.
We’re a small but dedicated animation team based in Australia and New Zealand. We also work with some of the best creatives around the world on select projects when they bring a special skillset that a project might require. We believe that creative collaborations can happen anywhere, and we’re committed to delivering high-quality animated videos for our clients.
We’re passionate about our work and love bringing our clients’ visions to life. We have a wide range of skills and experience, so we can handle any type of animation project, big or small.
We’re glad you’re considering Motionlab for your animation needs! To help you decide, we invite you to explore our portfolio and see the quality of our work for yourself. You can also read the testimonials from our satisfied clients just above this FAQ section, which showcase our commitment to delivering exceptional results and outstanding customer service.
Our team is passionate about creating engaging animations that drive results, and we’d love the opportunity to bring your vision to life. If you’re still unsure, please don’t hesitate to reach out to us. We’re happy to answer any questions you may have, share more of our work, and discuss how we can help you achieve your goals.
Getting started is easy! Simply head to our contact page and reach out to us via your preferred method – whether it’s through our contact form, email, phone, or even a visit to our studio. If you have a project brief ready, that’s great! If not, don’t worry – we’re happy to help you develop one.
Our team will guide you through the process, asking questions to understand your goals, target audience, and desired outcomes. We’ll then work together to bring your vision to life, creating an animation that engages, informs, and inspires your audience.
Ready to talk?
No matter your budget or deadline, we’re here to work closely with you to craft a solution as unique as your needs. Sound good? We’re ready when you are.
Let's Get Started